Website

A portfolio for a brand strategist film producer

A collection shaped by grace, refined by experience, and built with purpose.

How it happened

Stella Daniels had worked with Netflix and other prominent brands. She'd produced content for major Nollywood brands. She'd helped Soundcity refine their strategy. But when prospects asked to see her work, she was sending Canva links and PDFs.

It's not that the work wasn't good—it was exceptional. But the presentation didn't match the caliber of what she'd done or the clients she wanted to attract. She was competing for high-profile projects while looking like someone who was just getting started.

She needed a digital presence that reflected the reality of her experience.

What Stella Actually Does

Stella is both a brand strategist and film producer, which is an unusual combination. Most people do one or the other. She does both, and the overlap is what makes her work interesting.

She helps businesses and individuals create meaningful connections with their audiences—developing strategies that tell their unique stories and deliver actual results. Not vanity metrics. Real visibility, sales, engagement.

The Challenge

Here's the thing about personal brand websites: most of them are boring. A headshot, some testimonials, a contact form. They all look the same because everyone's following the same template.
Stella's work was about storytelling. Her site needed to demonstrate that, not just claim it. We couldn't just build another single-page portfolio site and call it a day.

The Decision That Changed Everything

We decided to make the website scroll horizontally.

It sounds like a small choice, but it changed the entire experience. Instead of scrolling down through sections like every other website, you move through Stella's story from left to right—like watching a film unfold.

It's unexpected. It's cinematic. It immediately communicates that this isn't going to be a typical brand strategist portfolio.

What
We Built

A Story, Not a Resume

The site doesn't start with "About Me" or a list of services. It starts with Stella's perspective—why storytelling matters, what she believes about brand strategy, how she approaches her work. You understand who she is before you see what she's done.

As you scroll horizontally, you move through chapters: her philosophy, her process, her work with major brands, her approach to film production. It unfolds like a narrative, not a checklist.

Work That
Speaks for Itself

Instead of trying to cram every client logo and case study onto one screen, we created space for the work that matters. Netflix. Soundcity. The major Nollywood projects. Each gets room to breathe, with context about what Stella contributed.

No PDFs. No external links. Everything lives within the experience of the site itself.

The Technical Side

Building horizontal scroll navigation that doesn't feel janky is harder than it sounds. People aren't used to scrolling sideways on websites. If it's not smooth, it's immediately frustrating.

We optimized every transition, made sure it worked seamlessly on trackpads and scroll wheels, and tested it obsessively on different devices. The interaction had to feel natural even though it was unconventional.

We also had to think carefully about mobile. Horizontal scrolling on a phone is different from desktop. We adapted the navigation so it still felt intentional and story-driven, even on smaller screens.

What We Learned

Your presentation is part of your work. If you're in the business of helping others tell their stories, your own story better be compelling.

Unconventional choices work when they serve a purpose. The horizontal scroll wasn't a gimmick—it reinforced Stella's expertise in narrative and film production. Form and function aligned.

Also: sometimes the best thing you can do is get out of the way. We didn't overdesign. We created a structure that let Stella's work and ideas shine. Simple execution, bold concept.

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